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This Is the 'Discovery' Gen Z Wants to Make In Your Store | Insider Feeds %

This Is the ‘Discovery’ Gen Z Wants to Make In Your Store




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Last week, I saw the sad news that one of my favorite shops was closing its doors after 22 years of business. Lulu’s Cuts and Toys, which sold kids’ toys and haircuts, was a mainstay in the Park Slope neighorhood of Brooklyn. I don’t have any children of my own, but Lulu’s was always go-to destination for my nieces’ and nephew’s birthdays and last-minute baby shower foraging. The place was stuffed with soft, surprising things — a cozy haven for unique and nostalgic discoveries: cute vegetable pun onesies, the classic whoopie cushion, stretchy rubber rainbow-colored ramen noodles, assorted Harry Potter wizard wands, etc.

The business announced its closure with a note taped to the window (and its digital counterpart, a post on Instagram), signed by the owner Brigitte Prat, and her daughter Lulu, the store’s namesake. It read, in part:


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